Plan your activation.
Tick what your business already has in place. Read the sheet left to right: L1 lays the foundation, L2 makes demand repeatable, L3 runs on autopilot. Your flywheel fills and outcomes unlock as you go.
L1 · Human-assisted
L2 · Copilot
L3 · Autopilot
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Define your ICP and buying groupsL1 · Sense
We executeDeep research on your market, rivals and best customers.
Evidence it's doneA documented ICP and buying-group map your team signed off.
Powered by Inpulse™ · agents + a GTM pod, one data loop
Readiness
0/10
Level
Not yet L1
Outcomes · 0/11 unlocked
5 → 1
L1angles tested → one working positioning
1
L1brand voice, trained on your own knowledge
25
L1buyer questions to AI tracked from day one
+30%
L2organic traffic and engagement
3–5%
L2reply rate on personalised outbound
1/mo
L2webinar that fills the CRM
20+
L2MQLs a month on a shared definition
10+
L3qualified meetings a month, with context
24/7
L3signal-triggered outreach and answers
2 wks
L3experiment cycle feeding every next turn
2+
L3verified case studies and referrals
Typical targets. We set yours from your baseline in week 1.
Your next three tasks
- 1.Define your ICP and buying groups · L1 Sense
- 2.Build the knowledge map · L1 Learn
- 3.Connect your stack · L1 Convert
The score measures capability readiness, not guaranteed revenue. Flywheel performance is tracked separately: qualified pipeline, conversion, win rate and efficiency.